Our Story

Welcome to Pink Formula, your trusted destination for high-quality household cleaning essentials.

 

A Himalayan pink salt–powered essentials brand bringing better cleaning, better living, and better community support through smart products + purpose-driven programs.

Our Story

Our Mission

At Pink Formula, our mission is simple:
Clean better. Live better. Give better.™

We aim to make homes cleaner, families healthier, and communities stronger through salt-powered products that deliver results you can trust. Every purchase you make supports smarter cleaning, sustainable living, and local fundraising programs that make a positive difference.

Our Mission

Our Philosophy

We believe in operating where purpose meets practicality. Pink Formula stands at the intersection of:


✅ Daily essentials for home, auto, and body care
✅ Eco-friendly innovation that protects people and the planet
✅ Social impact and community fundraising
✅ Partnership-driven distribution that uplifts others

 

Our unique model goes beyond selling products. We build value ecosystems that empower people and organizations to grow together.

Our Philosophy

Why Choose Pink Formula

✔ Premium Quality: Strong cleaning power that is tough on dirt yet gentle on surfaces and fabrics.


✔ Eco-Friendly and Safe: Plant-based and mineral-based ingredients safe for your family, pets, and environment.


✔ Purpose-Driven: Every product supports causes that give back to communities.


✔ Made for Every Home: From deep cleaning to daily care, we have the perfect solution for every need.

Why Choose Pink Formula

Our Inspiration

Himalayan pink salt is natural, ancient, and deeply restorative.


We cook with it.
We bathe in it.
We drink it.
Now we clean with it.

 

By harnessing the natural power of this mineral, Pink Formula transforms everyday cleaning into a healthier and more meaningful experience.

Our Inspiration

Our Promise

We promise to deliver:


✔ Better Ingredients – Safe, natural, and effective formulas
✔ Better Performance – Proven cleaning results for every surface
✔ Better Value – Meaningful impact for homes, partners, and communities

Our Promise

Our Purpose

Pink Formula is more than a cleaning brand. It is a movement for better living.


Through Salt-Powered Essentials and Purpose-Powered Partnerships, we are redefining what it means to clean consciously and live meaningfully.

Together, we clean better, live better, and give better.™

Our Purpose